Myers DillHusch Blackwell attorney Myers Dill recently authored an article “Protecting Your Brand: Trademark Considerations for Startups” that appeared in Startup Missouri, a publication by Missouri Lawyers Weekly. The article shares some key tips on 1) choosing the right mark, 2) maintaining your IP rights, and 3) enforcing your trademarks. As Myers explains in the article, a company who creates a trademark strategy early will be able to distinguish themselves from competitors, provide guarantees to the quality of their goods or services, build goodwill, and prevent confusion in the marketplace.

Read the full article here.